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Historical Background

Jerrene Pang, 39, created COOL BLOG, the 100% truly ‘One Malaysia’ food culture in 2008 with a start-up capital of RM50,000. Today, COOLBLOG has become the leading dessert and beverages brand with 350 outlets in Malaysia and Indonesia, with a total revenue of RM 70 million, employing more than 1,500 people, of whom 90% are female. She has also assisted many young female entrepreneurs to set up their own business through the proven successful COOL BLOG franchise concept. COOL BLOG new vision is ‘The Coolest Blog from Malaysia to Asia and Beyond’. COOL BLOG has also been selected as one of the top 50 companies in the country to join the mid-tier company programmed organized by Matrade and McKinsey & Co. to promote the brand beyond Malaysia.